Cohen wonders what happens when children"s belief in Santa intersects with their increasing awareness of the inequality around them, especially at an age when they may be looking for explanations for that inequality. "Do you have seven-year-old kids who can see inequality all around them who still believe that Santa gives you presents based on your moral worth?" Cohen asks. "That would be teaching well-off children that they"re getting what they deserve, because they"re good, and the poor children are getting what they deserve, because they"re not good. That just seems like a corrosive lesson for them."